IN THE STUDIO

Many of the people that know ‘Also Known As’ probably don’t know that we also operate as a boutique creative services agency catering to a select group of clients. In fact for the last two years or so, we’ve been so busy outsourcing our services, that there hasn’t been much time to put efforts into our own stuff. Hopefully by Fall ‘09 you’ll start to see a more public refocusing on our own brand, but until then, I figured I’d give everyone a small glimpse at some of what we do behind the scenes for other companies. Unfortunately, I can’t really discuss the details of this project or even who it was for, but needless to say it was a real pleasure to have access to Robert Ammirati’s Soho photo studio for a couple days while we were shooting. Robert is an incredible photographer in his own right, who’s been shooting fashion and product photography for the better part of the last 25 years here in New York City. He was also generous enough to lend out his space for a particularly challenging photo assignment, and share some pretty incredible stories about guest lectures from Salvadore Dali he sat in on as an undergrad at Cooper Union or the eccentrics that queued up outside Studio 54. Anyhow, here’s a few production shots…