Current TV’s new identity

Our good friend Jordan Crane from Wolff Olins called us in when they were beginning to work on the new Current TV identity. In the early meetings GHAVA helped to mold and develop logo possibilities by testing out different motion experiments and options for multiple concepts. Early on it was obvious that the flag captured the existing, and future brand of Current TV. Once the final direction was decided upon by Wolff Olins and the client, GHAVA worked closely with Wolff Olins on further development of the brand look and feel.