The Hipster
06-20-2005, 12:28 PM
Beinghunted website Feature Presentation on SURRENDER.
EPISODE I
Welcome to our Feature Presentation on SURRENDER. Over the course of 3 episodes we will let James Lavelle and Earn Chen tell us about their new venture, the concept behind it, the people involved, and everything else worth talking about. Each part will be launched after three days.
The following conversations with James Lavelle and Earn Chen were held at different locations and dates. Thus questions and subjects might differentiate. The speaker is always identified by his initials - JL or EC.
How did you hear about Beinghunted ?
JL: Will Bankhead...
EC: To be honest, I can't remember how I got know about Beinghunted.com. I suppose it's one of those things that you will know if you're with it.
What sort of time have you been viewing the website ?
JL: Pretty recent to be honest - I don't really pay much attention to the Internet thing. I don't really pay much attention because I find it gets over-whelming to be honest. And it's why I don't really get too involved in press and all that kind of stuff. I just find it can sometimes have a negative influence on what you are doing.
Is there anything that you are hunting for ?
JL: I mean there's always bits and pieces but it's more... it tends to be quite unusual pieces of artwork or clothes you know - I'm trying to think what am I hunting...?
EC: There isn't any material stuff that I'm hunting for locally. But my favourite hunting ground would have to be Zouk Club (check: www.zoukclub.com). There isn't anyone or anything that I hunt there but it's the vibe and music that I'm going for.
Anything you'd buy right away if you saw it - no matter what ?
JL: I haven't really got anything like that at the moment. I've got to be honest, but I'm not in a hugely materialistic phase of my life at the moment. I'm quite overwhelmed by everything to the point where I'm not so... JL: If I saw some old vintage Major Force clothing or some certain kind of Warhol things - I would really like some of the old Warhol T-shirts. I love a few things from Buffalo, that I've been buying recently, and some old Westwood stuff.
If I see something very random to do with something I'm interested in - say if I'm thrift shopping in America - something to do with 2001 or a film prop or something like that - but I wouldn't necessarily be looking for it.
So it would be something you just came across ?
JL: Yes. I like one-off things like prototype toys or just something kind of unusual in that way, but there's nothing specific I'm rooting for.
How, when and where did you guys meet up ?
JL: I met Earn through clubbing originally. I met him in Fabric, and then I met him in Singapore when I played there for the first time about 4 years ago, and we just clicked really. He was a person who was into similar aspects of music that I was.
Because a lot of the street-scene tends to be very image and fashion led. And essentially my background is music, so to meet someone who was coming from that perspective was really interesting.
Because of Zouk in Singapore it was much more full on clubbing, and a lot of kids into the street-scene tend to be more into the indie/hip-hop thing. He was more into the clubbing thing, so there was a good relationship there, and it kind of came from that really.
EC: I met James at Fabric in London 4 years ago. Then he came to Singapore during his tour, we hooked up again.
http://www.beinghunted.com/presentations/05surrender/entrance.jpg
http://www.beinghunted.com/presentations/05surrender/herecomesthesun.jpg
Often, it is a particular subject that gets a conversation going when meeting someone for the first time. What was/is yours ?
JL: It tends to be more spiritual than materialistic.
For most people I've ended up working with, whether it's music or art, it was more of an emotional context or relationship. Earn and me have a more personal relationship in that way, that's how it developed into doing what we did - it wasn't a business idea.
For me that's the most important thing to have an organic style of relationship. Whether that's with Ben (Drury), or Will (Bankhead) or 3D or Shadow, or any of those people - it tended to be much more about that.
EC: James is very similar to myself. We discussed about the art, toys, music, fashion and most importantly about LIFE. EC: James is a very spiritual person and we connected on that spiritual level. In a way, he has inspired me to do what I do now and just being around him, I have absorbed a lot of positive energy in a creative way.
James, people have been waiting for you to start your own clothing label or art gallery... what took you so long ?!
JL: What took me so long? I've just been busy doing other things really.
You must have had it pitched to you a thousand times ?
I didn't though! That's the weird thing with Earn, because Earn asked me and it sounded like a good idea. And I suppose fear... you know, I haven't grasped it completely yet.
JL: I also think that I have been focusing more on music. Also with my associations has meant I haven't really needed to, I suppose that when you're with APE, and all those relationships. I think I just got to the point where I looked and thought I'm really just associated with other people, and not really doing my own thing. Now I want to get back to trying to do my own thing.
And I think that after Mo' Wax there's this slight fear, and hesitance.
Not surprising, as you went so far so quickly, and then it turned into 'let's pick on James week' ...
JL: I got quite nervous about putting myself in the firing line again. I've found the last few years incredibly negative, and I suppose for me that feeling of being at an age where I could escape from all that stuff really.
Earn, your store ambush is already well established. What was your motivation to start 'anew' with SURRENDER ?
EC: Well, I have been running Ambush for the past 4 years. To be honest, I was quite bored of retail and thought going into my own production would be the next level. I have always wanted to start my own label since day 1 of ambush. However, I had no direction or inspiration to do so. Until I met James, he had this vision. To me that was a direction, the calling.
As two partners - who is doing what for SURRENDER ?
JL: For me it's more about the design and the aesthetic of what we're trying to do. It's not meant to be a James Lavelle shop - we've done this project as a collaboration. It's important that what we do is something that is culturally relevant to what's going on in their environment. We started off by making it an UNKLE associated thing, but we're not really basing it on that for the future.
http://www.beinghunted.com/presentations/05surrender/tag.jpg
JL: The fact that there were really nice interesting kids there who wanted to do something, and by association I hope that it's helped them out.
EC: SURRENDER is a collective of people. In a way, there are more than 2 partners in SURRENDER. Everyone involved is a partner. James is the founder that gives us the direction, concept and idea then leaves us the freedom to interprete it. Once that's done, we run by him again then execute it.
On to SURRENDER then - surrender to what ?
Both: SURRENDER to life.
JL: After all that I have felt I had been through it just became difficult, and I learnt about this whole concept of having to surrender yourself to what happens in the world - not constantly trying to push, and knocking your head against a brick wall. It's about letting go and let the thing happen organically.
The old 'shit happens' scenario ?
JL: Yeah let things happen. I suppose there's a slightly more spiritual connotation to what's going on rather than the fact that everything is so super military or core or this or that or pop art. I didn't want to have it so specific in that way - I wanted it quite open. But it is really about surrendering yourself to life.
There's London, New York, Paris, Berlin... why Singapore ?
JL: Because it's just the way it happened!
Nothing more premeditated ?
JL: No, not at all. JL: Earn wanted to do this thing - I'm pretty erratic in that way and it just sounded like a good idea, and something kind of nice to do. And as a friend it was nice to be involved in something together. The problem is people may say it's next big thing or whatever - I can't really think like that. It's the same with Mo' Wax, it wasn't really that thought out.
EC: We started in Singapore because this is my home. Besides, it is always good to go against the grain and do something different. I bet most of the people who start out wants to have a store in Tokyo, I mean who doesn't? But to us, we just want to do something against what everyone else is doing.
How did you decide on the interior for the store. Who was involved with its design ?
JL: A guy called Jasper and myself. He's a local architect who now lives over here - he's brilliant. It was an opportunity to work with local, talented people, and he really pulled in a lot to achieve what he did. But I sort of came up with the initial idea of it being an experience - somewhere you had to walk through - not just a materialistic shop - something a little bit more interesting in that way, not too bright, and not so clinical. A lot of shops now are clean cut, we wanted it a lot darker - I suppose it's like going to the cinema really.
EC: James had an idea of what he wants the store to be... a dark walk thru whereby you can experience the artworks, music, visuals and lastly our products. This allows a full introduction to what we're doing. We want to capture the same feeling when you walked into a movie cinema : Almost like a cinematic experience. Then I have an old architect friend, Jasper from FUUR Architects who is based in London to do it. He's a very creative person and understands where James is coming from so getting things together wasn't hard.
http://www.beinghunted.com/presentations/05surrender/shoesblack.jpg
If we took two extremes - Union/NYC on the one side, very low-key, very subtle and BWS/Tokyo, very tech and upscale, where would you see SURRENDER ?
JL: I don't know whether it is in the middle because it is kind of high-tech, but it's not so clean in that way. I mean it's not like The Hideout or Union; it's not so organic so I suppose it lends itself more to Bathing Ape or Japan. If Bathing Ape was Yin and Union would be Yang then it would be a little bit of both, but it's dark. What I loved about those Japanese shops was the whole... and it doesn't exist so much at the moment, but at the time when it first started happening was this whole period of discovery, and of having to go there, and it not being so obvious. That's something that was really important to the way we did the shop. JL: That's why we put it in the mall in Far East Plaza, which is kind of street, and it's not expensive, and it's a bit dirty and a bit fucked up. It's not high-tech - not near the Louis Vuitton store... I mean it's next to a fucking brothel!
And that's the allure ?
JL: I don't want it so elitist that you have to ring the bell to get in - I like Lara's shop on Hoxton - she designs jewellery, and it's a bit more underground, and it's like you've discovered something. I just felt with this place it was more important to kind of keep it in a more youthful environment, and a slightly more street environment, but do something more high-tech and mental - but try and do something that is more of an experience.
http://www.beinghunted.com/presentations/05surrender/screens.jpg
You're going to be selling your own products, but what other brands will you be carrying ?
JL: We've worked a bit with Supreme, we've done some stuff with Head Porter, there's some Medicom stuff, Neighborhood and Acronym.
EC: We carry Neighborhood, Visvim, Headporter, Acronym and any other one-offs collaboration that may come our way.
JL: there's also some collaborations with people. But I'd like to build up as much as our own stuff as possible.
Will Bankhead designs for you, correct ?
JL: Some of it. Will, Ben, Andy and Kazuki is doing a bit. Then me, Earn, Andy from Singapore.
If you could describe or characterise the merchandise sold in SURRENDER how would you do that ?
JL: I think it's a little bit more classic, and a little bit more subtle in that way - what we're doing is to bring a little more of our own feeling of individualism. Especially with t-shirts, what we're doing is a lot more screen printing going back to a more arty way of doing stuff... and more hands-on.
For me it's about being more hands-on with stuff, and a little bit more boutique about it. Because everything's exploded again - like with A Bathing Ape. I mean I still wear and I love Nigo's designs, and I have a great relationship with them, but it's got to a point where it has become so big.
EC: Individualism and Imperfection.
http://www.beinghunted.com/presentations/05surrender/teerack.jpg
Which product are you most fond of to have at Surrender, or most keen on getting ?
EC: It has to be a tee from the upcoming season. We called it the "WILLIE" tee. It is a tribute to John Willie (RIP). He is a Briton born in Singapore in 1920, he moved to London and then New York during the 1920's. He created a very twisted bondage art for his publications. Basically, he is a genius ahead of his times. In a way, we are very inspired by his work and I can relate that to Surrender considering he was a Brit born in Singapore.
Other than that, I'm also very excited about the re-constructed "Frankenstein" raglan tee. The concept behind it is to put pieces together and bring it back to life. So every piece of the garment is hand stitched and different.
And also the hand screend UNKLE rainbow tee that we did. We like the imperfection and irregularity of it so it's more personal in that way. We try to do that to each and every piece of our garment, that explains why our basic tees labels are all hand screened.
--
You have reached the end of Episode I.
http://www.beinghunted.com/presentations/05surrender/denim.jpg
SURRENDER (http://www.surrenderous.com/)
STOLEN FROM AND WITH THANKS TO BEINGHUNTED (http://www.beinghunted.com)
EPISODE I
Welcome to our Feature Presentation on SURRENDER. Over the course of 3 episodes we will let James Lavelle and Earn Chen tell us about their new venture, the concept behind it, the people involved, and everything else worth talking about. Each part will be launched after three days.
The following conversations with James Lavelle and Earn Chen were held at different locations and dates. Thus questions and subjects might differentiate. The speaker is always identified by his initials - JL or EC.
How did you hear about Beinghunted ?
JL: Will Bankhead...
EC: To be honest, I can't remember how I got know about Beinghunted.com. I suppose it's one of those things that you will know if you're with it.
What sort of time have you been viewing the website ?
JL: Pretty recent to be honest - I don't really pay much attention to the Internet thing. I don't really pay much attention because I find it gets over-whelming to be honest. And it's why I don't really get too involved in press and all that kind of stuff. I just find it can sometimes have a negative influence on what you are doing.
Is there anything that you are hunting for ?
JL: I mean there's always bits and pieces but it's more... it tends to be quite unusual pieces of artwork or clothes you know - I'm trying to think what am I hunting...?
EC: There isn't any material stuff that I'm hunting for locally. But my favourite hunting ground would have to be Zouk Club (check: www.zoukclub.com). There isn't anyone or anything that I hunt there but it's the vibe and music that I'm going for.
Anything you'd buy right away if you saw it - no matter what ?
JL: I haven't really got anything like that at the moment. I've got to be honest, but I'm not in a hugely materialistic phase of my life at the moment. I'm quite overwhelmed by everything to the point where I'm not so... JL: If I saw some old vintage Major Force clothing or some certain kind of Warhol things - I would really like some of the old Warhol T-shirts. I love a few things from Buffalo, that I've been buying recently, and some old Westwood stuff.
If I see something very random to do with something I'm interested in - say if I'm thrift shopping in America - something to do with 2001 or a film prop or something like that - but I wouldn't necessarily be looking for it.
So it would be something you just came across ?
JL: Yes. I like one-off things like prototype toys or just something kind of unusual in that way, but there's nothing specific I'm rooting for.
How, when and where did you guys meet up ?
JL: I met Earn through clubbing originally. I met him in Fabric, and then I met him in Singapore when I played there for the first time about 4 years ago, and we just clicked really. He was a person who was into similar aspects of music that I was.
Because a lot of the street-scene tends to be very image and fashion led. And essentially my background is music, so to meet someone who was coming from that perspective was really interesting.
Because of Zouk in Singapore it was much more full on clubbing, and a lot of kids into the street-scene tend to be more into the indie/hip-hop thing. He was more into the clubbing thing, so there was a good relationship there, and it kind of came from that really.
EC: I met James at Fabric in London 4 years ago. Then he came to Singapore during his tour, we hooked up again.
http://www.beinghunted.com/presentations/05surrender/entrance.jpg
http://www.beinghunted.com/presentations/05surrender/herecomesthesun.jpg
Often, it is a particular subject that gets a conversation going when meeting someone for the first time. What was/is yours ?
JL: It tends to be more spiritual than materialistic.
For most people I've ended up working with, whether it's music or art, it was more of an emotional context or relationship. Earn and me have a more personal relationship in that way, that's how it developed into doing what we did - it wasn't a business idea.
For me that's the most important thing to have an organic style of relationship. Whether that's with Ben (Drury), or Will (Bankhead) or 3D or Shadow, or any of those people - it tended to be much more about that.
EC: James is very similar to myself. We discussed about the art, toys, music, fashion and most importantly about LIFE. EC: James is a very spiritual person and we connected on that spiritual level. In a way, he has inspired me to do what I do now and just being around him, I have absorbed a lot of positive energy in a creative way.
James, people have been waiting for you to start your own clothing label or art gallery... what took you so long ?!
JL: What took me so long? I've just been busy doing other things really.
You must have had it pitched to you a thousand times ?
I didn't though! That's the weird thing with Earn, because Earn asked me and it sounded like a good idea. And I suppose fear... you know, I haven't grasped it completely yet.
JL: I also think that I have been focusing more on music. Also with my associations has meant I haven't really needed to, I suppose that when you're with APE, and all those relationships. I think I just got to the point where I looked and thought I'm really just associated with other people, and not really doing my own thing. Now I want to get back to trying to do my own thing.
And I think that after Mo' Wax there's this slight fear, and hesitance.
Not surprising, as you went so far so quickly, and then it turned into 'let's pick on James week' ...
JL: I got quite nervous about putting myself in the firing line again. I've found the last few years incredibly negative, and I suppose for me that feeling of being at an age where I could escape from all that stuff really.
Earn, your store ambush is already well established. What was your motivation to start 'anew' with SURRENDER ?
EC: Well, I have been running Ambush for the past 4 years. To be honest, I was quite bored of retail and thought going into my own production would be the next level. I have always wanted to start my own label since day 1 of ambush. However, I had no direction or inspiration to do so. Until I met James, he had this vision. To me that was a direction, the calling.
As two partners - who is doing what for SURRENDER ?
JL: For me it's more about the design and the aesthetic of what we're trying to do. It's not meant to be a James Lavelle shop - we've done this project as a collaboration. It's important that what we do is something that is culturally relevant to what's going on in their environment. We started off by making it an UNKLE associated thing, but we're not really basing it on that for the future.
http://www.beinghunted.com/presentations/05surrender/tag.jpg
JL: The fact that there were really nice interesting kids there who wanted to do something, and by association I hope that it's helped them out.
EC: SURRENDER is a collective of people. In a way, there are more than 2 partners in SURRENDER. Everyone involved is a partner. James is the founder that gives us the direction, concept and idea then leaves us the freedom to interprete it. Once that's done, we run by him again then execute it.
On to SURRENDER then - surrender to what ?
Both: SURRENDER to life.
JL: After all that I have felt I had been through it just became difficult, and I learnt about this whole concept of having to surrender yourself to what happens in the world - not constantly trying to push, and knocking your head against a brick wall. It's about letting go and let the thing happen organically.
The old 'shit happens' scenario ?
JL: Yeah let things happen. I suppose there's a slightly more spiritual connotation to what's going on rather than the fact that everything is so super military or core or this or that or pop art. I didn't want to have it so specific in that way - I wanted it quite open. But it is really about surrendering yourself to life.
There's London, New York, Paris, Berlin... why Singapore ?
JL: Because it's just the way it happened!
Nothing more premeditated ?
JL: No, not at all. JL: Earn wanted to do this thing - I'm pretty erratic in that way and it just sounded like a good idea, and something kind of nice to do. And as a friend it was nice to be involved in something together. The problem is people may say it's next big thing or whatever - I can't really think like that. It's the same with Mo' Wax, it wasn't really that thought out.
EC: We started in Singapore because this is my home. Besides, it is always good to go against the grain and do something different. I bet most of the people who start out wants to have a store in Tokyo, I mean who doesn't? But to us, we just want to do something against what everyone else is doing.
How did you decide on the interior for the store. Who was involved with its design ?
JL: A guy called Jasper and myself. He's a local architect who now lives over here - he's brilliant. It was an opportunity to work with local, talented people, and he really pulled in a lot to achieve what he did. But I sort of came up with the initial idea of it being an experience - somewhere you had to walk through - not just a materialistic shop - something a little bit more interesting in that way, not too bright, and not so clinical. A lot of shops now are clean cut, we wanted it a lot darker - I suppose it's like going to the cinema really.
EC: James had an idea of what he wants the store to be... a dark walk thru whereby you can experience the artworks, music, visuals and lastly our products. This allows a full introduction to what we're doing. We want to capture the same feeling when you walked into a movie cinema : Almost like a cinematic experience. Then I have an old architect friend, Jasper from FUUR Architects who is based in London to do it. He's a very creative person and understands where James is coming from so getting things together wasn't hard.
http://www.beinghunted.com/presentations/05surrender/shoesblack.jpg
If we took two extremes - Union/NYC on the one side, very low-key, very subtle and BWS/Tokyo, very tech and upscale, where would you see SURRENDER ?
JL: I don't know whether it is in the middle because it is kind of high-tech, but it's not so clean in that way. I mean it's not like The Hideout or Union; it's not so organic so I suppose it lends itself more to Bathing Ape or Japan. If Bathing Ape was Yin and Union would be Yang then it would be a little bit of both, but it's dark. What I loved about those Japanese shops was the whole... and it doesn't exist so much at the moment, but at the time when it first started happening was this whole period of discovery, and of having to go there, and it not being so obvious. That's something that was really important to the way we did the shop. JL: That's why we put it in the mall in Far East Plaza, which is kind of street, and it's not expensive, and it's a bit dirty and a bit fucked up. It's not high-tech - not near the Louis Vuitton store... I mean it's next to a fucking brothel!
And that's the allure ?
JL: I don't want it so elitist that you have to ring the bell to get in - I like Lara's shop on Hoxton - she designs jewellery, and it's a bit more underground, and it's like you've discovered something. I just felt with this place it was more important to kind of keep it in a more youthful environment, and a slightly more street environment, but do something more high-tech and mental - but try and do something that is more of an experience.
http://www.beinghunted.com/presentations/05surrender/screens.jpg
You're going to be selling your own products, but what other brands will you be carrying ?
JL: We've worked a bit with Supreme, we've done some stuff with Head Porter, there's some Medicom stuff, Neighborhood and Acronym.
EC: We carry Neighborhood, Visvim, Headporter, Acronym and any other one-offs collaboration that may come our way.
JL: there's also some collaborations with people. But I'd like to build up as much as our own stuff as possible.
Will Bankhead designs for you, correct ?
JL: Some of it. Will, Ben, Andy and Kazuki is doing a bit. Then me, Earn, Andy from Singapore.
If you could describe or characterise the merchandise sold in SURRENDER how would you do that ?
JL: I think it's a little bit more classic, and a little bit more subtle in that way - what we're doing is to bring a little more of our own feeling of individualism. Especially with t-shirts, what we're doing is a lot more screen printing going back to a more arty way of doing stuff... and more hands-on.
For me it's about being more hands-on with stuff, and a little bit more boutique about it. Because everything's exploded again - like with A Bathing Ape. I mean I still wear and I love Nigo's designs, and I have a great relationship with them, but it's got to a point where it has become so big.
EC: Individualism and Imperfection.
http://www.beinghunted.com/presentations/05surrender/teerack.jpg
Which product are you most fond of to have at Surrender, or most keen on getting ?
EC: It has to be a tee from the upcoming season. We called it the "WILLIE" tee. It is a tribute to John Willie (RIP). He is a Briton born in Singapore in 1920, he moved to London and then New York during the 1920's. He created a very twisted bondage art for his publications. Basically, he is a genius ahead of his times. In a way, we are very inspired by his work and I can relate that to Surrender considering he was a Brit born in Singapore.
Other than that, I'm also very excited about the re-constructed "Frankenstein" raglan tee. The concept behind it is to put pieces together and bring it back to life. So every piece of the garment is hand stitched and different.
And also the hand screend UNKLE rainbow tee that we did. We like the imperfection and irregularity of it so it's more personal in that way. We try to do that to each and every piece of our garment, that explains why our basic tees labels are all hand screened.
--
You have reached the end of Episode I.
http://www.beinghunted.com/presentations/05surrender/denim.jpg
SURRENDER (http://www.surrenderous.com/)
STOLEN FROM AND WITH THANKS TO BEINGHUNTED (http://www.beinghunted.com)