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View Full Version : SUPREME RENOVATIONS


Misteraven
02-03-2005, 01:38 PM
Seems like SupremeNYC has something planned. Windows are covered up and there's a sign in the window saying they'll be closed for a few weeks pending renovations and the release of their spring line. I've seen them close for a week with a similar note, but since this time it's a few weeks maybe they actually have something big planned to bring it up to par with SupremeLA.

Here's some shots of teh LA store...

http://www.harryallendesign.com/interior/Supreme/Supreme-1.jpg

http://www.harryallendesign.com/interior/Supreme/Supreme-2.jpg

http://www.harryallendesign.com/interior/Supreme/Supreme-3.jpg

http://www.harryallendesign.com/interior/Supreme/Supreme-4.jpg

taken from... http://www.harryallendesign.com/interior/Supreme/index.html

The Hipster
02-03-2005, 03:20 PM
Supreme LA

With their new store in LA Supreme make one thing clear: their stores are about skateboarding. With all the sneaker- and logo-madness some people might have overlooked that fact. So how do they back this? They built a freestanding pool right into their new location. Supreme it is - if you consider the craftsmanship involved in putting together such a huge construction and then also taking the efforts of 'polishing' the parts one usually won't see.

The store will officially opened in September fully stocked with the new Supreme line - new back packs, duffles, tees, and - most important to some - the new Supreme/Vans collaboration skate shoes (Chukkas, Old Skool Hi & Low, Half Cabs). You might have to keep your tents up until October for the new Nike Delta Forces...?

<!-- Box logo related info here --> At the night of the opening - a new box logo T-shirt was given out to the guests. This time the word "Supreme" is written in Hebrew. Now why would that be? Maybe the info on the back will give you a hint...

Supreme LA is located at 439 North Fairfax Avenue, Los Angeles, CA 90036.


http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_01.jpg
http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_02.jpg
http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_03.jpg
http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_04.jpg
http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_05.jpg
http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_06.jpg
http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_07.jpg
http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_08.jpg
http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_09.jpg
http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_10.jpg
http://www.beinghunted.com/v40/reviews/2004/september/supreme/_images/pic_11.jpg

stolen (http://www.beinghunted.com)

<KEY3>
02-03-2005, 04:42 PM
Like I said before......

You could write Supreme on a tube of toothpaste and Raven and TheHipster would get in a bidding war over it.


that bowl looks supreme!

Misteraven
02-03-2005, 09:25 PM
Originally posted by <KEY3>@Feb 3 2005, 11:42 AM
Like I said before......

You could write Supreme on a tube of toothpaste and Raven and TheHipster would get in a bidding war over it.
Quoted post


not quite...

Misteraven
02-03-2005, 09:25 PM
<embed src=http://www.freshnessmag.com/archive2003/0803/popup/video/supreme_dunk/dunksmall.mov width=320 height=240 vspace="0" loop=false autoplay=true controller=true pluginspage="http://www.apple.com/quicktime/"></embed>

Misteraven
02-03-2005, 09:26 PM
the above was borrowed from http://www.freshnessmag.com

Misteraven
02-03-2005, 09:28 PM
photos... http://www.freshnessmag.com/archive2003/08...dunk/index.html (http://www.freshnessmag.com/archive2003/0803/popup/supreme_dunk/index.html)

The Hipster
02-03-2005, 10:29 PM
mad posting!

fr8lover
02-03-2005, 10:56 PM
losers....

effyoo
02-04-2005, 07:23 AM
so those fools in the video were waiting for the new store to open?

unless they're flipping shit on ebay, its just as bad as the star wars nerds who camp out to be first to see the new episode.

zerosc
02-04-2005, 05:29 PM
supreme fell the fuck off trust me shit is wack i wont even ware the shit no more even if i get it for free which i do they stop'd makeing any thing good back in 2000 what a shame people are still going crazy about them its all about J MONEY IN 2005 HEADS NEED TO GET UP ON THAT

Misteraven
02-04-2005, 05:32 PM
i've been feeling the ja moeny stuff but still havent seen much of it.

any idea if they have a site?

zerosc
02-04-2005, 05:45 PM
Originally posted by Misteraven@Feb 4 2005, 05:32 PM
i've been feeling the ja moeny stuff but still havent seen much of it.

any idea if they have a site?
Quoted post

right now hes getting ready for spring shit is crazy you'll see.. the winter line was gone in no time i'll let heads know when its about to drop...

zerosc
02-04-2005, 05:47 PM
no site yet i dont think theres gonna be one from what j money told me you just got to be on the look out shit gos fast

Manifesto
02-04-2005, 08:56 PM
the nyc spot is tiny, dont know what renovations that can do...

they should have bought out that spot on the corner,...since its usualy going in and out of business,
and they could have make it like the la store...

almost the same size.

The Hipster
02-05-2005, 12:14 PM
www.supremenewyork.com

nothing on it tho.

zerosc
02-05-2005, 05:35 PM
its been like that for years like they realy need one anyway................. BUY J MONEY

The Hipster
02-06-2005, 01:34 PM
http://www.btinternet.com/~nsinbath/images/sup.gif

New York based skate company Supreme has become an underground global phenomenon since the doors first opened on Lafayette in 1992. Ten years later Supreme is stronger than ever. Mad money is being exchanged for the classic box logo T; aficionados can tell which number one of their backpacks are; Japanese magazines dedicate countless pages to their wares. A fashion label has certainly made it once it even has fakes popping up (including the aforementioned backpacks!) So who is the man at the top? Englishman James Jebbia. He kindly gave me some of his time to answer a couple of questions....

What's your opinion on the secondary market of Supreme products (whether it be on eBay or in one of the many boutiques in Harajuku)?

JJ: I don¹t like it very much simply because we try our best to make our clothing affordable for young people, after all Supreme is a skate brand & when I do see our things on ebay the prices are normally at least double what they should be. Basically I don¹t like people getting jacked for a T-shirt. I much prefer if someone buys something from us that they plan on wearing it & not selling .

How did the Downlows come about?

JJ: Just through us trying to come up with a simple sneaker that represents our look.

Boxing imagery has features frequently in your prints etc. Who's the boxing fan then?

JJ: I’m a BIG Ali fan & find him to be an awesome inspiration as a person as well as an incredible boxer.

Is the whole Supreme team involved with the range of products?

JJ: There's a few heads who work on the stuff but not everyone, too many cooks!! You no the rest.

Any plans for an action figure?

JJ: Not at this moment

How does the whole Japanese magazine thing work? The Supreme team often are there modelling in the pages of Boon etc. - do you contact them or do they contact you?

JJ: I’m not sure really, my partner in Japan handles all of that. It seems to me though that Japanese magazines embrace underground culture much more so than European & American magazines do. In terms of the team modelling in the magazines etc that happens because people in Japan appreciate that we are a New York based company & we do our best to convey that whenever possible, so the crew from NY go out whenever its needed.



July2002



Thanks go to James Jebbia for giving me his time to answer these questions. Man, if only I'd asked him about the Supreme Dunks......



MAKE CONTACT

USA

New York - 2129667799

JAPAN

Tokyo - 0354560085

Osaka - 0665330705

Fukuoka - 0927325002


link (http://www.btinternet.com/~nsinbath/supreme.htm)

Manifesto
02-09-2005, 02:15 AM
Originally posted by The Hipster@Feb 6 2005, 08:34 AM
JJ: I don¹t like it very much simply because we try our best to make our clothing affordable for young people, after all Supreme is a skate brand & when I do see our things on ebay the prices are normally at least double what they should be. Basically I don¹t like people getting jacked for a T-shirt. I much prefer if someone buys something from us that they plan on wearing it & not selling .





as much as the elitist supreme has become.
they did have the best prices in decks and shoes.
compared to blades a couple blocks away.
i always bought my shit from them because they were always a couple bucks cheaper.

E-DubleSkilZ
02-10-2005, 01:25 AM
Sorry but Supreme LA sucks...Yea they have a skate bowl, but thats all they have. Their own employees say they dont carry shit. They have like 3 shirts 4 pairs of pants and some kicks that suck.... Theres many other stores in LA that kill supreme.. Brooklyn Projects, Undefeated and others

zerosc
02-27-2005, 02:55 PM
lol a store in LA call brooklyn projects what the fuck is that all about get off bk's dick and rep your city.

Misteraven
03-23-2005, 08:09 PM
supreme ny finally reopened today.

too bad for all the kids waiting in line since yesterday was a picturesque sunny and 52 degrees, and today is a shitty 36 degrees that's alternating between rain and snow.

sarcasm
03-23-2005, 10:40 PM
I just went to the Supreme store in LA. Not too much in there. It's small, but the skate bowls looked tight. I got a shirt too. I don't
quite know why the shoes they sell are so awfully overpriced though.

KRON KING
04-13-2005, 02:38 AM
sick store has a bowl sick

caffeine
04-13-2005, 07:33 AM
That bowl looks like it has a real tight transition to it. Dope.

brokenfone23
04-17-2005, 11:23 AM
these guys have mad supreme gear on there site

www.notone.com

http://www.notone.com/pictures/supremeblockbuster.jpg

http://www.notone.com/pictures/supremeillegalbuisnessblack.jpg

The Hipster
04-17-2005, 12:13 PM
Originally posted by brokenfone23@Apr 17 2005, 12:23 PM
these guys have mad supreme gear on there site

www.notone.com

http://www.notone.com/pictures/supremeblockbuster.jpg


Quoted post


i have just picked this up but the t-shirt is in read and the blockbuster is in black.

sarcasm
04-18-2005, 12:46 AM
Originally posted by The Hipster+Apr 17 2005, 12:13 PM--><div class='quotetop'>QUOTE (The Hipster - Apr 17 2005, 12:13 PM)</div><div class='quotemain'><!--QuoteBegin-brokenfone23@Apr 17 2005, 12:23 PM
these guys have mad supreme gear on there site

www.notone.com

http://www.notone.com/pictures/supremeblockbuster.jpg


Quoted post


i have just picked this up but the t-shirt is in read and the blockbuster is in black.
Quoted post
[/b][/quote]


i have this shirt. and the price for it that website is asking for, is so over
priced.

The Hipster
04-18-2005, 04:32 PM
^i cant rember who i got it for i think $24 but really not sure. strait from supreme so it cut out the middle man

sarcasm
04-19-2005, 12:29 AM
^^for real, when people try to sell the items (besides the supreme
store) they jack up the prices so high. a tee is like 20 bucks or
something. just like every other tee out there

The Hipster
06-01-2005, 01:58 PM
new range of T-shirts
http://www.beinghunted.com/v40/reviews/2005/may/supreme/_images/01.jpg
http://www.beinghunted.com/v40/reviews/2005/may/supreme/_images/02.jpg
http://www.beinghunted.com/v40/reviews/2005/may/supreme/_images/03.jpg


http://www.apollo-nyc.com/

caffeine
06-03-2005, 07:59 AM
Interesting designs. I like the skull one best out of those.

PBNJ
06-03-2005, 01:49 PM
i have 2 tubes of supreme toothpaste 1 i will be keeping and using tomarro morning and the other i will be putting up for bidding


get at me

The Hipster
07-07-2005, 04:44 PM
http://img27.imageshack.us/img27/4368/1test7py.jpg
http://img27.imageshack.us/img27/4636/2test2bj.jpg
http://img27.imageshack.us/img27/5562/3test6yr.jpg
http://img27.imageshack.us/img27/388/4test2rp.jpg
http://img27.imageshack.us/img27/8844/5test8go.jpg
http://img27.imageshack.us/img27/1216/6test6vl.jpg
http://img27.imageshack.us/img27/5928/7test1yu.jpg
http://img27.imageshack.us/img27/8651/8test4zz.jpg

JesusMachine
07-07-2005, 06:42 PM
They really bit that Joy Division Tee.

The Hipster
07-08-2005, 11:03 AM
Dan Colen Jordan Decks for Supreme
http://www.rivingtonarms.com/rarms/artists/dan_colen/images/NIKE13D.jpg
http://www.rivingtonarms.com/rarms/artists/dan_colen/images/NIKE23D.jpg
http://www.rivingtonarms.com/rarms/artists/dan_colen/images/NIKE33D.jpg
http://www.rivingtonarms.com/rarms/artists/dan_colen/images/NIKE43D.jpg
http://www.rivingtonarms.com/rarms/artists/dan_colen/images/NIKE53D.jpg
http://www.rivingtonarms.com/

dumy
07-09-2005, 08:26 PM
Originally posted by The Hipster@Jun 1 2005, 08:58 AM
new range of T-shirts
http://www.beinghunted.com/v40/reviews/2005/may/supreme/_images/01.jpg


http://www.apollo-nyc.com/
Quoted post




cool shirts..

imported_sofarok
07-10-2005, 06:50 PM
as much as im a big fan af, joy division, peter saville and supreme id much rather rock a cheap unknown pleasures t shirt from camden market for a third the price...

http://i7.ebayimg.com/02/i/04/0f/64/f0_1_sbl.JPG

Manifesto
07-25-2005, 04:23 AM
regurgitation.

sarcasm
08-21-2005, 05:43 PM
does anybody know the fucking return policy for the supreme stores? i got a hoodie from the NY store (but i live in CA, so going back there is not an option) and recently just washed it. thinking as it is a normal hoodie (which it is), the blue lining on the very light beige color hoodie bled all over it when i washed it with woolite. i quickly put it back in the wash and washed it with a regular detergent in hopes of getting the stains out. but no avail. there are blue marks still.


so if any of you can give me info on the return policy, or if i can even return it, let me know.. thanks


meanwhile i will be calling the LA/NY stores... this shit is just whiggity whack

gren1 bnc
09-05-2005, 10:11 PM
Originally posted by sofarok@Jul 10 2005, 07:50 PM
as much as im a big fan af, joy division, peter saville and supreme id much rather rock a cheap unknown pleasures t shirt from camden market for a third the price...

http://i7.ebayimg.com/02/i/04/0f/64/f0_1_sbl.JPG
Quoted post

i knew i had seen this t-shirt before. my friend has the exact same one.

la creme de la seme
09-15-2005, 01:10 PM
^^^yo gren. you have any idea where i could buy that Joy Division t-shirt you posted? Pm me a site

jo king
09-21-2005, 11:13 AM
http://tinypic.com/dwf7v7.jpg
http://tinypic.com/dwf9dd.jpg

The Hipster
09-21-2005, 02:36 PM
new collection for fall
http://image.www.rakuten.co.jp/essense/img10251612229.jpeg
http://image.www.rakuten.co.jp/essense/img10251618171.jpeg
http://image.www.rakuten.co.jp/essense/img10251616528.jpeg
http://image.www.rakuten.co.jp/essense/img10251616512.jpeg
http://image.www.rakuten.co.jp/essense/img10251616518.jpeg
http://image.www.rakuten.co.jp/essense/img10251618167.jpeg

The Hipster
09-21-2005, 02:41 PM
http://image.www.rakuten.co.jp/essense/img10251612205.jpeg
http://image.www.rakuten.co.jp/essense/img10251614369.jpeg
http://image.www.rakuten.co.jp/essense/img10251612080.jpeg
http://image.www.rakuten.co.jp/essense/img10251614368.jpeg
http://image.www.rakuten.co.jp/essense/img10251615124.jpeg
http://image.www.rakuten.co.jp/essense/img10251612208.jpeg
http://image.www.rakuten.co.jp/essense/img10251612180.jpeg
http://image.www.rakuten.co.jp/essense/img10251612190.jpeg
http://image.www.rakuten.co.jp/essense/img10251612200.jpeg
http://image.www.rakuten.co.jp/essense/img10251612217.jpeg

The Hipster
09-21-2005, 02:41 PM
http://www.rakuten.co.jp/essense

-40 trooper
09-22-2005, 08:30 AM
those fake lo jackets and hats get no love

WhiteOx
09-22-2005, 11:11 AM
pretty wack shit hey

rick flair
09-22-2005, 01:23 PM
i dig those raglin shirt.... any thing with a full body print is always fresh!!!!

jo king
09-23-2005, 08:18 AM
http://tinypic.com/dxk4g7.jpg

^^
Raekwon- Supreme T


http://tinypic.com/dxk4jp.jpg :eek: :spin:

The Hipster
09-24-2005, 08:12 PM
http://i11.photobucket.com/albums/a179/KMoto_/Save0004.jpg
http://i11.photobucket.com/albums/a179/KMoto_/Save0002.jpg
http://i11.photobucket.com/albums/a179/KMoto_/Save0001.jpg
http://i11.photobucket.com/albums/a179/KMoto_/Save0003.jpg
http://i11.photobucket.com/albums/a179/KMoto_/Save0005.jpg
http://i11.photobucket.com/albums/a179/KMoto_/Save0006.jpg
Japanese style magazine Cool Trans will be releasing a special Supreme catalogue on October 22nd featuring Supreme’s autumn/winter collection. To give us a taste the latest Cool Trans has a six page Supreme spread. Click below to see each page. Keep watching Slam and checking its World Tour to find out how you can get yours!

http://www.slamxhype.com/

The Hipster
09-28-2005, 04:04 PM
We know it's difficult for you Swoosh-heads out there to even look at another brand. What will the shoe look like on my foot? Will it look as good in 'real life' as it did on that website? Does it run true-to-size (meaning 'does it fit like a Dunk?'), etc. etc. - all difficult questions, indeed. Just trust us on this one - these shoes you'll love.

Here is why: A) they are canvas which means they breathe quite well. B) Vans have been making comfortable and cool-looking shoes for ages - so you won't have to be afraid that somebody disses you for wearing some no-name brand without a history. C) Supreme had a/the say in the design of these which, even if you're not good with design and such things, is like a certificate of exellence. D) Just look at our images... they are as close as it gets to the term 'real life'. You have to agree, these Supreme Vans deserve the stars which are printed on them

http://www.beinghunted.com/v40/reviews/2005/september/supreme/01.jpg
http://www.beinghunted.com/v40/reviews/2005/september/supreme/02.jpg
http://www.beinghunted.com/v40/reviews/2005/september/supreme/03.jpg
http://www.beinghunted.com/v40/reviews/2005/september/supreme/04.jpg
http://www.beinghunted.com/v40/reviews/2005/september/supreme/05.jpg
http://www.beinghunted.com/v40/reviews/2005/september/supreme/06.jpg
http://www.beinghunted.com/v40/reviews/2005/september/supreme/17.jpg
http://www.beinghunted.com/v40/reviews/2005/september/supreme/08.jpg
http://www.beinghunted.com/v40/reviews/2005/september/supreme/09.jpg
http://www.beinghunted.com/v40/reviews/2005/september/supreme/10.jpg
http://www.beinghunted.com/v40/reviews/2005/september/supreme/11.jpg

The Hipster
09-28-2005, 04:05 PM
as allways http://www.beinghunted.com

The Hipster
09-30-2005, 10:44 PM
http://www.arkitip.com/magazines/images/0030-kenneth-cappello.jpg

from the current arkitip magazine.

sporty james
10-04-2005, 04:19 AM
fake lo and stars on vans wack

The Hipster
02-09-2006, 11:40 AM
A LOOK AT 06

http://static.flickr.com/26/97272867_e7af8f0836.jpg
http://static.flickr.com/41/97272856_daa97963c7.jpg
http://static.flickr.com/36/97272864_3d962cc4e9.jpg
http://static.flickr.com/26/97272865_4f41464470.jpg
http://static.flickr.com/43/97272866_236b14700f.jpg

The Hipster
02-09-2006, 11:41 AM
http://static.flickr.com/33/97096227_77675262dc_o.jpg

Burger King
02-10-2006, 01:49 PM
Originally posted by sarcasm@Aug 21 2005, 01:43 PM
does anybody know the fucking return policy for the supreme stores? i got a hoodie from the NY store (but i live in CA, so going back there is not an option) and recently just washed it. thinking as it is a normal hoodie (which it is), the blue lining on the very light beige color hoodie bled all over it when i washed it with woolite. i quickly put it back in the wash and washed it with a regular detergent in hopes of getting the stains out. but no avail. there are blue marks still.


so if any of you can give me info on the return policy, or if i can even return it, let me know.. thanks


meanwhile i will be calling the LA/NY stores... this shit is just whiggity whack
Quoted post


I would say that most likely you're fucked and stuck with the thing, but it's worth contacting them about.

*atome*
02-16-2006, 07:11 AM
some of this shit is def fly !

-40 trooper
02-17-2006, 07:48 AM
another polo rip off...how original

fuck outta here

mackfatsoe
02-17-2006, 09:55 AM
Juelz and Jimmy aahahah

Spuds Mckenzie
02-17-2006, 12:15 PM
Wow. Where has skating gone? In the late 80's and early 90's I would see a fuck load more skaters in the streets than I do now. Skateshops like supreme stay alive thanks to hipsters and little kids wanting to be Tony Hawk. Back in my day a skateshop like Supreme would have been frowned upon. Does anyone Remember Benji's (Ultimate Journey)? My roomate used to work/ride for them. The place was the size of a bathroom and was like 2 blocks away from the Brooklyn Banks. Hows about Odie's or Skate NYC? CS skates in Bay Ridge? Skating used to be rebelous, now its just another money maker. Sad Sad.

Spuds Mckenzie
02-17-2006, 12:17 PM
Oh yeah and those bootleg Polo caps looked corny when Polo did em, so I dont think a lower quality rip-off is any better.

Yellow Feets
02-19-2006, 03:11 AM
Killed it with Dipshit. They just lost street cred with that move.


pfft.

!@#$%^&*
02-19-2006, 02:46 PM
http://image.www.rakuten.co.jp/essense/img10251614369.jpeg
Someone explain the integrity of stealing Polo's designs so blatantly, cause I just dont get it.

http://image.www.rakuten.co.jp/essense/img10251612080.jpeg
No one was buying these hats when they sold them in the cornball shops on Saint Marks so why the hell would anyone buy them now that supreme ripped em off?

http://image.www.rakuten.co.jp/essense/img10251614368.jpeg
Once again, why? I think we have all been to Urban Outfitters in the past 5 years so why would I want to go to Supreme to see this toy shit?

The Hipster
02-21-2006, 09:11 PM
lucky that was all last years stuff.

Spuds Mckenzie
02-22-2006, 01:57 AM
Lucky for who?

methadone program
02-22-2006, 02:29 AM
they need to carry stickers like they used too..all my phillapino friends keep buggen me fo them man

Burger King
03-01-2006, 02:30 AM
HOLY FARK!!!!! has anyone seen photos of the Supreme Blazers with matching jackets and shorts? HOLY FARK!!!!!!!!

mackfatsoe
03-01-2006, 03:47 AM
please do post pictures.

Burger King
03-01-2006, 04:35 PM
Can't find pictures to post, but here is a link to a sneek peak.

http://www.beinghunted.com/

The Hipster
03-02-2006, 11:30 AM
nice post^

Misteraven
03-31-2006, 08:21 PM
http://www.nytimes.com/2006/03/26/magazine...71XgB8MNKI+LPiw (http://www.nytimes.com/2006/03/26/magazine/326wwln_consumed.html?_r=3&adxnnl=1&oref=slogin&adxnnlx=1143836137-RSJH7g471XgB8MNKI+LPiw)

By ROB WALKER
Published: March 26, 2006
Supreme


Leif Parsons
The relationship between high fashion and street wear goes back a long way. In a recent book called "The Essence of Style," by Joan DeJean, there is an anecdote from the spring of 1677, when "an inexpensive gray serge cloth" worn by Parisian shopgirls was adapted by "ladies of the court" who liked the fabric's look and incorporated it into their elegant wardrobes. This is how it has seemed to work ever since — right up through the archetypal example of the "grunge" style associated with the Seattle music scene appearing on the runways, courtesy of the designer Marc Jacobs (then working for Perry Ellis) in the early 1990's. In other words, the streets are raided for ideas and inspiration that get reworked in a couture context — "the aura of wealth and luxury," as DeJean wrote of the 17th-century version of the high-low mash-up.

All of this implies tension between street populism and couture exclusivity. But in the last few years, as some sneaker shops have come to resemble highfalutin art galleries, it has been a little less clear who is borrowing what from whom. Consider, for example, Supreme. It's a thoroughly downtown apparel brand with a shop on Lafayette Street in Manhattan and is associated with the culture of skateboards. On the other hand, the devotion and the pickiness — or, if you prefer, the snobbery — of the Supreme consumer compares with that of the high-end fashion consumer. (Vogue once ran a "tale of two boutiques" article pointing out the similarities between buyers of Supreme and Chanel.) And its products extend well beyond T-shirts and sneakers: Supreme's current line includes $130 sweatshirts with quilted details and $180 jackets in a custom plaid. Even GQ's "Style Guy," while musing that he may be the only gray-haired customer to frequent the store, called a pair of the skate brand's khakis, of all things, his "absolute favorite."

When the first Supreme store opened in 1994, James Jebbia, its founder, didn't really know, he says, much about the skateboarding crowd but was intrigued by its rebelliousness and creativity. He worked hard, then and now, to be true to that scene, right down to hiring local skaters to work in the store. "A lot of the kids from downtown New York are very, very particular," he says. This was his target: the tough, skeptical audience that wanted, say, clothes you could get only if you were in the know. These kids were more like a couture consumer than a mass one. And thus he is hardly alarmed to see his brand being mentioned in mainstream glossy fashion magazines. In fact, Jebbia considers Supreme a lifestyle brand along the lines of the French clothier A.P.C. — and, actually, Marc Jacobs.

Supreme now has three stores in Japan (where the distinction between street fashion and high fashion is at its murkiest) and one in Los Angeles. Things have changed quite a bit since the mid 1990's, of course. A huge number of brands — from big corporations or individuals with three T-shirt graphics and a blog — are now chasing the discriminating street-couture consumer. In an environment of hyperfickle customers, Supreme's longevity may be the most surprising thing about it. Jebbia seems a bit weary of outsiders regarding the scene as some sort of racket based on nutty kids who will stand in line for hours to buy a limited-edition T-shirt. He points out that the interior of his Los Angeles shop was designed by Harry Allen & Associates, the same firm that did the celebrated Manhattan boutique Moss. "We're a proper company," he says, sounding slightly exasperated. "We wouldn't be in business if it was just T-shirts." Of course, every new Supreme line does still include T-shirts, often met with demand that far outstrips the intentionally limited supply.

But it's the consistency and quality of the more substantial, higher-end pieces that he says he thinks have helped Supreme survive in a volatile business; he is still focused on that picky core customer, who these days is more demanding and harder to impress than ever. "We're not trying to make stuff for the masses," he says, but rather for "the few who know what's up." And so, after decades (or maybe centuries) of seeing their rebellious creativity hijacked, the marginal outsiders, for once, have managed to co-opt the elites — by appropriating their exclusivity.

intercity
05-19-2006, 07:35 AM
http://img27.imageshack.us/img27/4368/1test7py.jpg
http://img27.imageshack.us/img27/4636/2test2bj.jpg
http://img27.imageshack.us/img27/5562/3test6yr.jpg
http://img27.imageshack.us/img27/388/4test2rp.jpg
http://img27.imageshack.us/img27/8844/5test8go.jpg
http://img27.imageshack.us/img27/1216/6test6vl.jpg
http://img27.imageshack.us/img27/5928/7test1yu.jpg
http://img27.imageshack.us/img27/8651/8test4zz.jpg


was this feature in relax? what issue if so?

intercity
05-19-2006, 07:57 AM
as for the new line... typography for days...
http://img.photobucket.com/albums/v633/aimeerickle/DSC02223.jpg

Nic Thamaire
05-20-2006, 01:00 PM
the blazer were tight..