BEIJING / C-19 – Event Recap :
My first trip to Beijing and mainland China was incredibly inspiring…
Believe the hype ;
reminiscent of Japan in the early 90’s,
there is a genuine revolution of style, product and youth culture in full effect in China…
and yes, business is definitely booming there too.
After 6 days on the ground, half of them working,
the other half getting to know the city and building relationships over dinner and drinks,
I left with a great sense of promise for the future there…
Thanks to the great support and hard work of Jimmy Au and Red Agency,
Tim and Rose from the Kappa / C19 team, Himm and Kiki from the Urban Family,
G-Ming from Mess / Beijing, and a host of other people involved in our project,
we succcessfully launched the C-19 Brand and the first of four pop up shops scheduled for release this year.
Here are some pics from the launch event and following media day,
next stop Shanghai….
Media Day :
Beijing Fam :
Thanks for everything !