12ozProphet Blog

BEIJING / C-19 – Event Recap :

By - Monday, August 8th, 2011

C19_Mess.Beijing_.2_-664x886 My first trip to Beijing and mainland China was incredibly inspiring… Believe the hype ; reminiscent of Japan in the early 90’s, there is a genuine revolution of style, product and youth culture in full effect in China… and yes, business is definitely booming there too. After 6 days on the ground, half of them working, the other half getting to know the city and building relationships over dinner and drinks, I left with a great sense of promise for the future there… Thanks to the great support and hard work of Jimmy Au and Red Agency, Tim and Rose from the Kappa / C19 team, Himm and Kiki from the Urban Family, G-Ming from Mess / Beijing, and a host of other people involved in our project, we succcessfully launched the C-19 Brand and the first of four pop up shops scheduled for release this year. Here are some pics from the launch event and following media day, next stop Shanghai…. Event : 3.Event_.Bike_.2_1-664x499 2.Event_.Bike_.1_1-664x499 1.Stage_.Opening_1-664x499 5.Event_.Bike_.4_-664x499 4.Event_.Bike_.3_-664x499 Media Day : 8.Press_.Painting_-664x499 7.Press_.SIgning_-664x499 6.Press_.Interview_-664x499 10.Press_.Storefront_-664x499 9.Press_.Bike_-664x499 Beijing Fam : Beijing_Fam_2011-664x499 Thanks for everything !

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