Looks like Sisley is trying to top their previous campaigns with the shock and awe factor. I’m not usually the type to go for the glamorization of drugs, or similarly destructive lifestyles, but I’m feeling this ad. What I find odd is that though Sisley seem to be killing it with the ads, I can’t recall the last time spotted someone actually wearing the product. The only shop I’ve noticed in NYC, is on Broadway near 8th Street and I only noticed it because of how poor the location was. Seems odd that they’re so driven on creating an identity with all these campaigns, but then make so few efforts (or at least successful ones) at differentiating or positioning the product itself or continuing such a strategic and heavy handed brand identity with it. Anyhow, though reminiscent of another cool campaign for it’s day, the Sisley ads are cool, so hopefully we keep seeing them.
Posted on February 11, 2008 at 08:35 PM | Comment (3 comments)
