Seriously the slickest ad campaign to come around in a long while. Gorbachev sneering as he’s being driven past the Berlin Wall. Of course LVMH has a long history of glossy ads, but this one also can a great concept behind it, and the choice of model is a great curve ball. Kudos to whoever came up with the concept and to LOUIS VUITTON for having the vision to have it executed.
From the NY Times:
“The Vuitton ad, however, is part of a campaign to emphasize the company’s heritage in luggage and travel accessories. Photographed by Annie Leibovitz, the ads include other celebrities using Vuitton bags: Andre Agassi and Steffi Graf cuddling in a hotel room, their bags not yet unpacked; Catherine Deneuve resting on a trunk in front of a steaming locomotive; and Mr. Gorbachev in the back of a car with a duffel bag on the seat next to him. Of the group, Mr. Gorbachev appears the least comfortable. He is holding on to a door handle, as if the bag contained polonium 210.”
*Interesting the Times didn’t pick up on the Berlin Wall part. If you know anything about it’s history, it really sets off the ad.
Posted by Allen AKA on July 30, 2007 at 12:49 AM
