LOUIS VUITTON x GORBACHEV

Seriously the slickest ad campaign to come around in a long while. Gorbachev sneering as he’s being driven past the Berlin Wall. Of course LVMH has a long history of glossy ads, but this one also can a great concept behind it, and the choice of model is a great curve ball. Kudos to whoever came up with the concept and to LOUIS VUITTON for having the vision to have it executed.

From the NY Times:

“The Vuitton ad, however, is part of a campaign to emphasize the company’s heritage in luggage and travel accessories. Photographed by Annie Leibovitz, the ads include other celebrities using Vuitton bags: Andre Agassi and Steffi Graf cuddling in a hotel room, their bags not yet unpacked; Catherine Deneuve resting on a trunk in front of a steaming locomotive; and Mr. Gorbachev in the back of a car with a duffel bag on the seat next to him. Of the group, Mr. Gorbachev appears the least comfortable. He is holding on to a door handle, as if the bag contained polonium 210.”

*Interesting the Times didn’t pick up on the Berlin Wall part. If you know anything about it’s history, it really sets off the ad.