Looks like Sisley is trying to top their previous campaigns with the shock and awe factor. I’m not usually the type to go for the glamorization of drugs, or similarly destructive lifestyles, but I’m feeling this ad. What I find odd is that though Sisley seem to be killing it with the ads, I can’t recall the last time spotted someone actually wearing the product. The only shop I’ve noticed in NYC, is on Broadway near 8th Street and I only noticed it because of how poor the location was. Seems odd that they’re so driven on creating an identity with all these campaigns, but then make so few efforts (or at least successful ones) at differentiating or positioning the product itself or continuing such a strategic and heavy handed brand identity with it. Anyhow, though reminiscent of another cool campaign for it’s day, the Sisley ads are cool, so hopefully we keep seeing them.
Posted on February 11, 2008 at 08:35 PM | Previous Entry | Next Entry | Entry List | Email Entry | Digg
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There are 3 total comments about this entry. The most recent comment was posted 1 month, 3 weeks ago...
Thanks for pointing this out, I stand corrected. Well, in any case it’s a provocative image and powerful statement being made. Props to whoever came up with the concept and then took the time to follow through on this notable execution. You say this is the second fake ad, which was the first?
Sisley’s Press Release about it: http://press.benettongroup.com/ben_en/releases/2007-07-20/
shits homo anyway
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sorry, this is a fake ad, google it for more information. SISLEY denies all connections to it, it is a fake. notice the typo as well, “fashioin,” even for the obvious allusion, the spelling would be “fashoin.” not to mention the left girls right nipple showing. this obviously could not be publicly used.
this is (i believe) the second time ive spotted a fake in your blog posts, might not have been u tho, a blog on 12oz, i didnt bother pointing it out the first time, ill try to check now.