Though rare, every so often an advertisement or ad campaign comes along that is just so brilliant that it goes beyond resonating with me, to fundamentally change my perception of the brand, product or service itself. Obviously, the goal of all advertisements are to compel people towards the consumption of the goods, services or ideas shown in the ads. How often that actually happens is probably far less than the brand, ad agency or people delivering the ads probably care to admit. Who really knows how many burgers will be sold as a result of this recent effort from Burger King, but I’ll admit I’ll be thinking of it (and chucking) long after the campaign expires…
Much respect to Crispen Porter + Bogusky for a job exceptionally well done.
Posted by Allen AKA on December 17, 2008 at 10:31 AM
