YOU KNOW YOU’RE NOT THE FIRST.

No doubt this will have feminists up in arms the world-over, but I think it’s brilliant. An advertisement out of Greece for used BMW cars that features an ambiguously young girl looking seductive and willing with the tag line, “You know you’re not the first”. Sex, temptation and taboo wrapped around one powerful question that forces what I’d guess to be the nearly unanimous (and most likely emphatic) response of: Does it really matter?!

Clearly meant to be an analogy to the conundrum some people might wrestle with when considering the purchase of a used BMW, I feel it makes its point exceptionally clear. Regardless of whether you stand aroused or disgusted, it’s a tough ad to overlook or ignore. If nothing else, it certainly makes me think of used cars in a great new way.

Advertising Agency: BBDO Athens, Greece
Creative Director: Theodossis Papanikolaou
Art Director: David Kaneen
Copywriter: Daphne Patrikiou
Published: June 2008

via Jezebel

Posted on July 17, 2008 at 05:37 PM   |   Previous Entry   |   Next Entry   |   Entry List   |   Email Entry   |    Digg

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