From 1962 – 1972 George Lois created some of the most iconic Esquire covers of his generation.
The MOMA is currently honoring the New York advertising genius with an 11-month installation that
runs through March 31st 2009.
One of my personal favorites is the 1968 cover depicting Muhammad Ali as the martyred Saint Sebastian.
Ali a devote Muslim and member of the Nation of Islam refused to step forward during his induction to the
U.S armed forces. He was sentenced to 5 years in jail for draft evasion, the boxing commission suspended
his license stripping him of his Heavyweight title. As Americans grew angry with the war support for Ali grew.
The popular image was later reproduced as a protest poster.
Below: pop art icon Andy Warhol sinking in to a Campbell’s soup can.
George Lois: The Esquire Covers
@ The MOMA
April 25, 2008–March 31, 2009
For more of George Lois’ work: http://www.georgelois.com
Posted on May 06, 2008 at 02:28 PM | Comment (1 comments)
