On my way back home this evening coming over the Williamsburg bridge on the J train listening to HOT97’s New Years marathon mix I heard an Ad for Polk’s I-Sonic Entertainment System 2, a new HD radio device that utilizes Apple’s iTunes Tagging technology. I was like… what the hell is that?! I guess this slipped right by me this past September because the developer of HD Radio technology, iBiquity Digital, announced in Oct. that some big boys were all jumping on board with this system. (CBS RADIO, Clear Channel, Cumulus, Cox, Entercom and Greater Media). The ES2 is one of the first HD Radio models to feature a new iTunes tagging option.
“Let’s just hope Universal and Apple make nice sooner rather than later, because the absence of a major label from iTunes certainly isn’t gonna do anything to turn us into a nation of taggers.” via - engadget
What the hell does this mean?
Basically it means that if you hear something on the radio and don’t know the name of the artist or song, you just tag it, and the next time you sync your device to iTunes you will be able to buy the track. I happen to not be the biggest music consumer or rather buyer, but do see how Apple’s Tagging technology and/or similar systems will become common place in the near future. “Apple plans a push for iTunes Tagging-ready, HD Radio-equipped boomboxes with iPod docks during the mid-January Macworld Expo event in San Francisco, Ca.” via - iLounge. Apple also plans to offer broadcasters revenue share for songs referred to and purchased on iTunes, adding extra incentive for them to adopt iTunes Tagging.
I’m wondering if the next gen iPhone will take advantage of HD radio and tagging? Talk about immediate gratification!
“There you are, out in the wild, jamming to a new tune on your iPhone. Since a song rocked, you tag it. The next time you fire up iTunes on your iPhone, a list of tagged songs appears and iTunes asks you which, if any, you would like to buy. You buy them all, they get downloaded into your iPhone, you jam to new tunes that automagically get synced to your Mac or PC at home, and all is right with the world. What’s not to like about a scenario like that? All I can say is, bring it on.” via - MacNewsWorld
Posted on December 30, 2007 at 06:11 PM | Comment (0 comments)





