NIKE x FUTURA x BE TRUE

This article was posted by Dirty Dozen Crew 4 years, 6 months, 3 weeks, 4 days, 9 hours, 58 minutes ago.

Celebrating the sport of baseball and the legacy of a team that continues to dominate, Nike Sportswear brought together two legends - Futura and the Yankees - to help usher in Baseball Season’s 2010 Opening Day.

In case you don’t already know, Futura is a massive baseball fan and has frequently collaborated with Nike over the years, so bringing him on board once again for this latest Be True installment was a natural fit. The result is a capsule collection released by Nike Sportswear in cooperation with the New York Yankees. The collection is inspired by a genuine love for sport and showcases an entirely new remix of Yankees graphics, slogans and iconography released on both apparel and footwear.

Being an all around nice guy and good friends with the whole crew, Futura dropped by the studio the other day to discuss baseball, the Yankees and this latest Nike collab.

Here’s a short video brought to you by Also Known As and 12ozProphet highlighting some of it.




Links…

- Futura interview on 12ozProphet
- futura2000.com
- nikesportswear.com
- newyork.yankees.mlb.com
- akanyc.com

© Dirty Dozen Crew & 12ozProphet - Wednesday April 07, 2010

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