12ozProphet

Wow, in heels no less. Now that skating is big biz it’s only gonna get worse.  Same thing is happening to graff…

Torn up ankles.

This is still better than that New York Times spread.

Haha… now this is comedy… though I will say smash.. but I don’t understand the appeal of this ad.. is it telling women that if you want to be professional, while at the same time having fun and living a carefree life you should buy their product. Which also has an interesting name, Secret, implying much and working within reference for the ad.. Are people really so ignorant that they buy stuff based upon ads like this?

I’ve been staring at this thing for about 7-8 minutes now.
I keep reading the copy over and over and then looking back at the images.
Particularly, her arms in the first shot and how when she lands she is smiling and looking directly at me.
This is amazing.
This inspires me more than 60’s record covers.
No shit.
I’m imagining this in other contexts. For example, displayed in the Moma in a very large format. Brilliant.
I’ve never done ad work but I would imagine that a considerable amount of time and effort goes into these things which makes me like it even better.
I just wish she went frontside. Frontside board’s always look better.

LOOK! She lands bolts and she’s smiling.

i’m feeling it!