Although the past summer was filled with some good traveling, it was also filled with a lot of hard work. Allen and myself at AKA had the opportunity to team up with our friends at DQM, who were in need of a new online presence that reflected where they were at, and more importantly where they want to go as a brand. It was a good chance to really stop and think about what DQM is, and figure out how to present that in a considered, authentic and honest way. I’ll keep it brief, the work speaks for itself, but the end product was truly a homegrown and collaborative effort. I wanted to thank all of our talented friends involved in making it become a reality: Allen for translating my art direction and design (down to the pixel) and making it a real, working website. Todd Jordan for shooting an absolutely beautiful lookbook. Pat, Ben, Herns, Igei and Carl for gearing up and taking a long ride upstate to get the shots we needed. Julio for the support (technical and otherwise), Chris for the opportunity and letting everyone do what they’re good at, Massan for repping and Kyle for making everything happen. Check out the new site at dqmnewyork.com 
Posted by Geezer on November 09, 2009 at 11:36 AM
