CARHARTT x GROTESK SPRING 2011

I had the chance to develop a great creative relationship with Carhartt Europe for the past year. My friends Tim (art director) and Arnaud (creative director) are doing an fantastic job to push the quality of the product every season. They also maintain a strong brand DNA and keep their language simple and straight to the point. I really liked to work with them because they know what they want. It’s rare to have a client that actually gives you amazing feedback that pushes you to go further in your creative process. Here is the first batch of graphics I have done for Spring/Summer 2011. More to come soon.