who put the Boogie in the Boogie Down?

A whooooole lotta clothing brands have used images and likenesses from old-school hip-hop…most never even consider reaching out to the human beings behind the photos, lyrics, logos, and album covers they jack, let alone pay a royalty.
There is one brand that not only works with the pioneers, it’s run by the pioneers;
legends such as DJ Kool Herc, Grandmaster Caz, Afrika Bambaataa, Grand Wizzard Theodore, Coke La Rock, Sha-Rock, Melle Mel and Chief Rocker Busy Bee sit on the board of Sedgwick & Cedar. They are the real deal.
When Sedgwick & Cedar decided to work with my man Joe Conzo, hip-hop’s first photographer and one of the nicest dudes you will ever meet, along with a group of his early photos he also submitted this image which is a logo I did for his book “Born in the Bronx: a visual record of the early days of hip-hop”

It is an honor to have my work represented next to all these cats who I have idolized since I was twelve.
I highly recommend you check out their site http://www.sc73.com/; incredible images of New York in the 70’s and 80’s along with original flyers from early jams… and the proceeds are all going back to where they belong, not into the pockets of some corporate culture vultures.