Worship Worthy, the highly popular, street-level culture forecasting web portal, is launching “WW†”, a collection of street-inspired pieces geared towards their loyal audience of women with an appreciation of independent and avant-garde fashion. Available for the Fall 2008 retail season, the collection represents a natural return to founder Jennifer Wannarachue’s own design voice after years of focusing on forecasting and consulting. Creating this new offshoot of the Worship Worthy brand truly helps its audience grasp that the brand is not simply about editorial but the unique marriage of design and market awareness.
Posted by Mare 139 on September 30, 2008 at 02:39 PM
