12ozProphet

ive seen this on a few subways systems, mostly germany.

Why do you think they fought so hard to get us off of there? They realized our top to bottoms were much more effective than a little interior “Dr.Zizmor” ad spot, and figured they could sell the space if only they could get rid of us. Same thing is happening to walls.

they forgot the windows,,,,,,,,so isn’t actually a whole car…...

he he! - they were just about 25 - 30 years late to catch on with this!!
fab pics there!

the same thing has been going on in copenhagen for a while now.. only here its not just wholecars, its fuckin wholetrains! http://www.dsb.dk/Om-DSB/Presse/Nyheder/The-Voice-pa-skinner/

It’s been happening in Europe for a minute, 3M genuinely develops a sticker mesh so you can cover the windows to… They made whole cars, whole trains whole buses and even car rentals that are cheapper because you’re rolling in a car sized billboard….. Lame.

Keo - I highly doubt that the MTA and NYC legislation were looking to get trains cleaned to sell ad space back in 1989 - in theory gaff is responsible for allowing a “message” to be mobile hence creating a perfect marriage of marketing and product development – but to say that they wanted to get the trains clean to make ad space available is a little far fetched even for the then Koch administration.

What other motivation could they have for spending all that money to clean up New York if not to generate future revenues??? Peep how they just sold naming rights to Atlantic-Pacific station to Barclay Corp. Do you think these plans were hatched yesterday? Would they have been possible if Atlantic was still the Writer’s Bench?

I think the MTA was slow on it actually, when the iron horses were wiped off all their glory - I think it was those wrapped flat bread trucks that started to pop up around the city that jumped on the fact that mobile marketing can be lucrative…in the long run there is no way that history can’t note that graff is responsible for enhancing this practice to higher levels on public transportation.