JackThreads Launches Private Label Goodale

Last night at 8pm JackThreads launched its private label, Goodale, a casual workwear line direct-to-consumer at an affordable price point. Designed in-house by our good friend (and 12ozProphet blogger) Adam Gianotti, the full collection consists mostly of neutral pieces that could be worn on a daily basis from denim and button downs to a color block hoodie and varsity jacket.

JackThreads is a members only clothing club geared towards a young male audience that features flash sales a la Gilt Groupe. In 2010 Thrillist acquired Ohio-based JackThreads which at the time generated about $5 million in annual revenue. In less than two years that has multiplied to an estimated $50 million and their membership base has grown three-fold, from 500,000 to 1.8 million. Thrillist co-founder Ben Lerer said that JackThreads generates more for Thrillist in one day than it did in an entire month in 2010.

No doubt the launch of Goodale is yet another step in the right direction. Scroll down to check out a couple looks from the collection and head to JackThreads to check out the Goodale collection in full. Don’t sleep, it’s only available for the next 48 hours!