The Message
Sometimes you have to look back before you can step forward. Many don't bother, keeping feet stuck in a muck of mediocrity. Everybody's looking for something unique but 'exclusive' has turned into a meaningless corporate buzzword: few individuals supply something genuinely unique. Why? It's heritage. Something you can't talk about when you have none. And guaranteed, if you're not paying attention to your roots, your lack of attention will make you look like a fool.
Graffiti, skateboarding, punk rock and hip-hop undeniably gave rise to the current climate of popular culture, but their true substance is so often missed by a simple name check. Do the research. Know the history. Recognize originality.
Oh yeah, and welcome to the new 12ozProphet.com… Enjoy your stay.
12ozProphet, February 10, 2009