Absolut x Dr. Lakra Limited Edition Bottle
Mexican contemporary artist Dr. Lakra pays tribute to his country and culture in his bottle design collaboration with Absolut. He represents three of the most important elements of Mayan culture, Balam, the jaguar, an invincible warrior that illuminated the Earth during the day and fought in the underworld at night, KuKulkan, the Feathered Serpent conqueror and founder of the Mayan civilization, and Hurakan, god’s wind, storm, and fire. The bottle is a stunning graphic tribute to a culture and worldview that needs to be preserved and understood. This video takes you to Dr. Lakra’s studio in Oaxaca, Mexico and to see the bottles being made in Åhus, in Sweden.
Source: Complex via Creative Roots