Alife x Puma 15th Anniversary Event Featuring Redman

By - Wednesday, February 18th, 2015

This past weekend New York City was jam packed with celebrities all in attendance for the countless parties and events associated with New York Fashion Week and NBA All Star Weekend. While that was all happening, the 15th anniversary of the street wear boutique ALIFE was also going down.

ALIFE originated and resides in the Lower East Side of New York City and specializes in a line of exclusive sneakers and street wear fashion. This weekend they released their special collaborative sneaker “15 Years and Running” with PUMA to commemorate the 15 years they’ve been in business.



In celebration, they held a three night event with each night filled with a diverse line up of musical performances.

Alife Studios

On Saturday I had the pleasure of attending the second night of celebration at the Lower East Side’s Whitebox Art Center. The room filled to capacity, everyone ready to vibe out once underground Hip-Hop artist DA$H got on stage.  


Decked out head to toe in the ALIFE x PUMA COLLECTION, his stage presence was full of hyped intense punk energy quickly instigating a mosh pit once he got on stage.

mosh pit

Da$h was a great way to open the show for the artist we were all waiting for. ALIFE bought 90’s back into the building and had the room going wild by inviting REDMAN to perform.


Redman was all smiles and amazing energy. Jumping on speakers to see the whole crowd, and cracking jokes keeping up the goofy behavior we all know and love him for.


He Performed hits like “I Be Dat”, “Time 4 Sum Aksion”, “Pick It Up”, and his verses off of “4, 3, 2, 1” and “Da Rockwilder”. He even encouraged the crowd to spit Method Man’s verse from “Da Rockwilder,” since Method Man couldn’t be there himself. His cousin, Mr. Cream, was there however and he free-styled some of his own music.

mr. cream

Redman proved this weekend that he still has the skills and enthusiasm to put on a great show. With new music coming out soon and a t-shirt collab with ALife, 2015 looks like a good year for fans of Redman.


Redman’s Instagram: @redmangilla

Da$h’s Instagram: @heirdash

Alife’s Instagram: @alifenewyork

Puma’s Instagram: @puma

All photos of the musical artists taken by me.

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