The French graffiti artist André, Aka Monsieur A, has teamed up with Moët & Chandon Rosé for a campaign entitled “Tag Your Love.” André was a Paris bomber turn entrepreneur who transformed his graffiti into a business, Love Graffiti. He offered his services for hire, painting people’s names on the streets of Paris on behalf of whoever rendered his services. A sign that their love was permanent, or at least as long lasting as the spray paint on the wall. Today Andre has night clubs all over the world and even a love themed hotel in Paris, Hotel Amour.
For the collaboration special box sets of the “Tag Your Love” Moët & Chandon Rosé Impérial Champagne have been released along with a stylish messaging app for unique tag notes on the bottle .