The beer brand Beck’s will adorn it’s bottles with limited-edition artist designed labels as part of its new “Live Beyond Labels” campaign. The bottles feature six different designs from various artists including Grammy-nominated singer/songwriter M.I.A., Calligrapher Aersoyn-Lex from New York, Sculptor Will Chyr from Chicago, Artist Freegums from Miami, Artist Bert Rodriguez and Graphic Artist Geoff McFetridge from Los Angeles. As a supporter of independent thinking, Beck’s intends to encourage individuals to embrace one’s creativity and eccentricity.The campaign will run through July and transform the traditional 12-ounce beer bottles into collectables.
Here’s a look at the inner workings of M.I.A’s Beck’s label. Check more videos from the other five artists on Beck’s YouTube page.
Beck’s has also launched a street campaign to engage the urban vernacular towards the art of the beer bottle labels.