Business of Fashion: Inside Supreme Part II
Previously unpublished photograph by 12ozProphet’s studio, AKANYC, for the Supreme book published by Rizzoli
As promised, Business of Fashion releases Part II of their expose on NYC based street wear giant Supreme, and a further look into the history of the brand. Founder James Jebbia offers more insight into his acclimation to downtown NYC, and the birth of Supreme’s flagship store on Lafayette street; as well as deatils into the intricate coordination behind creating such legend collaborations with illusive artists and brands such as Hanes, North Face, Wu Tang Clan, The Muppets, and much more. Click Here to read the Part II in its entirety, and in case you missed it, Click Here to read Part I.
Text: Kenny Beats