Giants Super Bowl Victory Breaks Social Media Records with 12,233 Tweets Per Second
The Super Bowl is commonly associated with breaking records for most television viewers, but yesterdays game set new social media records as well. Mashable reported that at the end of the Giants vs. Patriots Super Bowl match, Twitter saw a record breaking 12,233 tweets per second. Naturally, the suspense and tension in the last minute of the game only encouraged those watching to voice their opinion to the world and weigh in on the action. Madonna’s Super Bowl Halftime performance trailed behind slightly with 10,245 tweets per second. I know 12oz was tweeting as a multitude of special guests emerged. Even some of the multi-million dollar advertisements ended in hashtags in efforts to trend on Twitter. However, we also noticed that many rival car companies paid for promoted tweets throughout the game to cock-block their competitors efforts. Looks like Twitter may have finally found a play to cash in on their success.
All of this excitement, however, couldn’t compare to the reigning record setting moment for most tweets per second which came during the world premiere of an Anime movie Castle in the Sky on Japanese television on December 9, 2011, which lead to an unbelievable 25,088 tweets per second. Twice that of the Super Bowl! Head to Mashable to see their Top 15 Tweets-Per-Second Moments.