Homegrown Hustle: MellowLife
Homegrown Hustle puts shine on local brands, today’s feature is on MellowLife
A Toronto based clothing brand, MellowLife embodies skating and stoner culture. Started by Rowell Soller it was his response to overpriced boutique skate brands.
A labour of love, his brand is by skaters for skaters. All handmade, his tees are silkscreened by hand with homemade stencils, and his 5 panels are bought from an independent supplier and his patches are hand sewn.
True to its skater roots, MellowLife sponsors local skater Tevin Egan-Wyer
His tees sell for 20 dollars, and his hats for 30. If you’re in the Toronto area or want to pick up some swag hit him up at firstname.lastname@example.org or check out his facebook.