Homegrown Hustle: MellowLife

By - Saturday, September 8th, 2012

Homegrown Hustle puts shine on local brands, today’s feature is on MellowLife A Toronto based clothing brand, MellowLife embodies skating and stoner culture. Started by Rowell Soller it was his response to overpriced boutique skate brands. A labour of love, his brand is by skaters for skaters. All handmade, his tees are silkscreened by hand with homemade stencils, and his 5 panels are bought from an independent supplier and his patches are hand sewn. True to its skater roots, MellowLife sponsors local skater Tevin Egan-Wyer His tees sell for 20 dollars, and his hats for 30. If you’re in the Toronto area or want to pick up some swag hit him up at rowell.es@hotmail.ca or check out his facebook.

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