Video: Kanye West Explains Creative Process Behind “Cruel Summer”

This article was posted by thelastdonna 8 months, 20 hours, 27 minutes ago.

Recalling on the extremely laborious task of making an album, West explains the scrutiny each track had to endure during the process. “One track might have 30 people’s opinion on it,” he explains. “It’s not just about a tracklist and a name. It’s about the communal style of work. We spend just as much time on the actual album packaging, as the the video concepts, as the song (itself). Everything is equally as important.”

Cruel Summer is now available for $9.99 on iTunes.

Tags:: Kanye West,; G.O.O.D. Music,; Cruel Summer,

There are 1 comments...

Guicci mane, Kanye? Yo what the hell happened to 12oz? Fuck buying some shit off itunes, don’t support this bitch with $ if you gonna buy this shit just download it and burn copies for all your friends.
http://torrentz.eu/ka/Kanye+west+Cruel+summer-q

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