Video: Kanye West Explains Creative Process Behind "Cruel Summer"

By - Friday, September 21st, 2012

Recalling on the extremely laborious task of making an album, West explains the scrutiny each track had to endure during the process. “One track might have 30 people’s opinion on it,” he explains. “It’s not just about a tracklist and a name. It’s about the communal style of work. We spend just as much time on the actual album packaging, as the the video concepts, as the song (itself). Everything is equally as important.” Cruel Summer is now available for $9.99 on iTunes.

There are 0 comments...

You must be a 12ozProphet member and logged in to participate. Registration is FREE and it only takes a minute, so Sign Up now. As a 12ozProphet member you’ll be able to comment, save and vote on content, message other users and get access to many other member-only features.

Click here to Login or click here to Register for an account on 12ozProphet.

You must be a 12ozProphet member and logged in to comment. Login or click here to Register for an account.