Recalling on the extremely laborious task of making an album, West explains the scrutiny each track had to endure during the process. “One track might have 30 people’s opinion on it,” he explains. “It’s not just about a tracklist and a name. It’s about the communal style of work. We spend just as much time on the actual album packaging, as the the video concepts, as the song (itself). Everything is equally as important.”
Cruel Summer is now available for $9.99 on iTunes.