Video: Lifecycle – 365 days in the life of a bike in NYC

By - Wednesday, January 18th, 2012

Every bike rider in New York City knows, that locking your bike up with a kryptonite lock, does not necessarily mean your ride is safe. Last year, Red Peak Branding, conducted an urban experiment in which they locked a bike up to a post on a busy Soho street. They proceeded to take a picture of the locked up bike everyday for 365 days, letting us slowly watch the bike vanish before our eyes.

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