This morning, Mountain Dew & Stoked announced they will premier their new commercial featuring Lil Wayne, marking the peak of the DEWeezy project. The commercial is scheduled to air Saturday, October 20, 2012 on NBC during Dew Tour coverage.
The commercial is a project of the DEWeezy campaign, led by partners Mountain Dew and Stoked. Ten teens from the NYC area worked together to create the 30 second ad. The DEWeezy campaign documented their progress, also asking for input from fans along the way. It began with user photo submissions, which were later voted on for a theme. Fans were also invited to record voice clips and messages to send in, some to be used in different cuts of the commercial. The project posted the different versions online for fans to pick their favorite and vote on the winner. Saturday, they will air the winning 30 second commercial on NBC, featuring Lil Wayne rapping, skating, and doing whatever else he does these days. They will also be releasing a DEWeezy Documentary, which follows the teens on their journey to create the commercial.