New Era is parting ways from the traditional ball cap and snapbacks this season. For those who didn’t know, New Era was founded in the 1920s and originally produced fashion caps. For Fall/Winter 2012, New Era is releasing a line of vintage style hats to tackle a more mature audience. With the help of photographer and blogger, Nick Joseph and other influential contributors they made this video (above). The video was shot in the Baxter Finley Barber & Shop in Los Angeles and touches on different topics ranging from New Era’s history, the current state of headwear and one’s personal style.