Nike SB Dunk Low ‘De La Soul’ Drops Today

By - Saturday, May 16th, 2015

The nexus of skateboarding, hip-hop and sneaker culture gloriously collided in 2005 with the release of the instant classic Nike Dunk SB “De La Soul” in both high- and low-top editions. A decade after that collaboration set the sneaker world on fire, Nike’s skateboarding division and the alt-rap progenitors return to delight sneakerheads everywhere with an update on its classic hip-hop inspired shoe. 

Put the group’s sonic masterpieces in heavy rotation today because the Nike Dunk SB “De La Soul” low-tops have returned with a design reversal from 10 years ago-the style elements and color scheme of the 2005 De La Soul High is now featured on the 2015 Low. The kicks dropped today on Nike.com and at select Nike SB stockists.

The updated Dunk Low features a Safari, Altitude Green and Baroque Brown colored upper highlighted by the “3 Feet High and Rising” cover art on vinyl holographic panels.

“Doing retros and bringing them back is cool, but to flip them around is cool because the old ones you had are always going to be the old ones,” Nike SB Footwear Design Director Shawn Carboy told Complex.com. “It allows the old ones to stay special and stay unique, and then the new ones keep it fresh.”

Fans of the hip-hop trio have had much to celebrate in recent months. In March De La Soul launched a Kickstarter in order to fund their next album, and as of last month more than $472,000 was raised, more than four times its initial goal. That album, the group’s ninth studio release titled “And The Anonymous Nobody,” is slated for September release. The album’s tracks are the result of multiple improvised jam sessions featuring guest appearances from Damon Albarn, Little Dragon, David Byrne, 2 Chainz and others.

Last month Pos, Trugoy and Mase released a non-LP track titled “God” featuring Nas, as a tasty appetizer to wet appetites before the full-length drops. 

As the sneaker world increasingly capitalizes on pop culture and nostalgia to create buzz around noteworthy releases, it’s always a welcome development when classic kicks get a fresh update to keep sneakerheads salivating. New music and fresh kicks-what more could a real hip-hop head want?

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