Read the Label Summer ’15
Read the Label’s (RTLA) Summer of 2015 Line is their largest line to date with 43 SKU’s. All are designed with a summer vibe in mind. Their main inspiration is from their surroundings growing up as a kids skating and painting in Los Angeles. The “Spray and Pray” Tee in particular has an AK-47 overlaying graffiti.
Currently the Co-Owner and Creative Director designs the merchandise but in the future, they are looking to do a collab with one artist a season. They also added headwear and socks to this season and continue to look to new ideas as they continue to grow their brand.
RTLA was established in 2010 and is made in LA and distributed by themselves online. They were recently picked up by Clot Inc/Juice in Hong Kong; which is a big name in the business. They can also be found in 30 accounts globally; now in Australia (the rest of the list will be available online soon).
Also, coming soon the follow up to “Stand or Fall”, the brands first skate/graffiti video which has reached 109,000 views on YouTube (http://youtu.be/WUacMh828a8). The sequel titled “Here to Stay, Better Pray” will feature the entire RTLA Skate Team along with RTLA dedicated graffiti writers. Stay tuned to 12ozProphet for the release details.
Photos provided by Read the Label
Text by attng3tr