Ice Cream has been virtually non-existent for the past couple of years but today Pharrell announced that he was bringing it back. Ice Cream put out this video today, featuring their newest team members, and local NYC skaters, Andre Beverley, Emmet Duffy, Jamel Marshall and Stephan Martinez.
On the website, Pharrell said, ““Growing up, you see it everywhere: kids with all the talent in the world, but with very few or no opportunities. Well, these are those kids and we’re giving them that opportunity. They’ve got the skill. They’ve got the personality. They’ve got a real story and ICECREAM is the platform for them to show that. It’s gonna be a beautiful thing to watch them grow.”