Skate: Primitive LA Introduces “Pain is Beauty”

Primitive has really been putting themselves out there, and with pros like Paul Rodriguez, Chaz Ortiz and Torey Pudwill on the team, they’ve been doing it right. They’ve done collabs with Diamond Supply, Grizzly grip tape and Nike, and now they’re putting out a video; here’s the trailer for “Pain is Beauty”. As they put it, “With all of the talented personalities involved in our brand, we’d be pretty stupid not to make a skate video.”