Starring in and narrating adidas’ 2012 Holiday Campaign video is none other than Snoop Lion and a bevy of other world-famous cultural icons including David Beckham, Rita Ora, and Mark “Gonz” Gonzales. The Cautionary Tale of Ebenezer Snoop, illustrated by the Beavis & Butthead artist J.J. Sedelmaier, is a modern and animated take on the classic story “A Christmas Carol” by Charles Dickens. The film chronicles the story of a grumpy cartoon Snoop, who learns valuable lessons on how to have a “happy holidizzle” from the Ghosts of Holiday Past (Stan Smith), Present (David Beckham) and Future (Derrick Rose and Rita Ora).
Snoop Lion himself makes a cameo appearance at the film’s beginning and end, transporting himself in and out of cartoon-world with the help of the cloud of smoke produced by his pipe.
Launched yesterday, you can now view the full film above and other ads in the campaign below. Also check out adidas’ Facebook app to find out if you’re an Ebenezer.
Professional Skateboarder and artist Mark Gonzales, “Gonz” decorates the tree with Snoop.
J.J. Sedelmaier sketches Ebenezer Snoop.
Text: Nicola Parisi