Spike Lee Returns to Brooklyn for One Day Pop Up Shop
This past Saturday, Spike Lee returned to his film studio headquarters on South Elliot for what was advertised as a one day pop up shop. The “shop” turned out to be a 6-hour block party, with two large promo tents selling both new and vintage 40 Acres and a Mule merchandise. Lee was also promoting his upcoming movie, Red Hook Summer, due out in summer 2012. Brooklynites came in waves to show their support and stayed to politic with friends. The DJ pumped Michael Jackson classics from the top of a brownstone stoop; it might as well have been a scene out of Do the Right Thing.
For sale were loads of 40 Acres memorabilia, including tees, hoodies, hats, postcards, and books. A closely guarded rack of vintage threads, owned by Lee himself, included items never released to the public. A friend of Lee’s, Art Director and Designer Fuse Green, commented, “Most of this stuff was made for his staff while working on his movies.” Green also told 12oz that the new 40 Acres line is expected to drop in 2012. Lee spent the day signing autographs and taking photos with fans. Spread love, it’s the Brooklyn way.
Text and Photo: Steven Lau