Supreme VS Married To The Mob
Married To The Mob squares up against Supreme’s $10 million lawsuit over claims of trademark infringement for a similar looking design. The dispute is over MTTM’s “Supreme Bitch” design that bears likeness to Supreme’s staple design in font and color. The MTTM design dates back to 2004 and has been featured on a variety of mediums including t-shirts, hats, towels, mugs, and even mouse pads. However it is not until January of this year when MTTM filed for a trademark application for “Supreme Bitch” that caused Supreme to take legal action.
According to James Jebbia, founder of Supreme, the MTTM shirts aren’t just logo appropriation; they’re “trying to build her whole brand by piggybacking off Supreme.”
In response, founder of MTTM, Leah McSweeney, refers to the design as a parody and writes “Bottom line is this: I don’t think Supreme should be able to squash free speech or my right to utilize parody in my design aesthetic. It’s one of the most powerful ways for me to comment on the boy’s club mentality that’s pervasive in the streetwear/skater world. The fact that Supreme is coming after MOB and me personally is just another example of the hostility that MOB — the first women’s street wear brand — has faced from Day 1. And it’s why the Supreme Bitch message is so important.”