The Art of Buffing in China
The Once Again Magazine recently did a feature about how the Chinese decide to take action against advertisements on their properties. Take a look at the weirdly common practice of writing phone numbers on buildings and the gestural results of their half-hearted removal.
“In China, you’ll see a lot of handwritten numbers on wall, or any surface. They are pretty much advertising for their business, like doing fake visas, fixing cars, tax bonds, etc. We call these the phone-number-bombers. These “bombers” do not give a fuck about rules. they just simply write their service and phone number on any surface they can see. Whether it’s on a nice display window or a new shop poster, they will drop their numbers on it. To confront with these abundant number writings, people just buff them in a rough way and hope that no one will write on it again. So I guess what’s left on the street now is the sign to replace one tyranny by another. I just see it as a beautiful mess.”
Text and Photos: Sinic