The Denim Jacket: On The Frontiers of Style
PRESENTED BY LEVI’s
Levi Strauss, a visionary company rooted deep in American history and distinguished by it’s heritage and authenticity.
The denim jacket has resonated across generations since its introduction, first as a utilitarian garment deemed a ‘blouse’ (506XX) around 1905 and later appropriated and renamed ‘jacket’ by various subcultures and style movements as an iconic fashion piece. Transcending decades, genres and sub cultures and customized to the point of being reinvented entirely, the denim jacket has gone on to unify scores of people from the greasers of the 1950’s, to the motorcycle hordes of the 1960’s and 70’s to the spraycan art crews of the 1980’s. Each has appropriated the denim jacket, utilizing it as a personal canvas to uniquely identity themselves, their art or their messages in creative new ways.
Image credits: Flying Fortress, MOCA, Jamal Shabazz, Martha Cooper