With a reach of over 100 million viewers world wide, it’s not hard to see why companies shelled out an average of $3.5 million for 30-second spots during Super Bowl XLVI. Each year a new round of ads are churned out for the masses that display one monumental difference to the regular everyday junk we are used to seeing between programs…They are entertaining! In fact many of those tuning in have more interest in watching the ads than the actual game. The 12oz team picked out our Top 12 advertisements from last nights Super Bowl that we think you need to see.
FIAT 500 Abarth – Seduction
Car ads have a really great way of making their commercials about everything but the car. We don’t mind though.
Volks Wagon – The Dog Strikes Back
Put a cute dog in a fat suit and play sad music and you’ve won the hearts of the public…world wide. This isn’t Volks Wagon’s first rodeo. We’ve included the ‘making of’ video as well which shows all the ins and outs of the commercials production. We also thought that ‘The Force’ ad from last years Super Bowl was another must see.
The Making Of: The Dog Strikes Back Commercial
The Force: Volkswagen Commercial 2011
Chevy – Happy Grad
The acting in this ad is brilliant. After receiving entries from around the world in the Chevrolet Route 66 contest, one film was selected to air during the telecast of Super Bowl XLVI, and it was this one, by Zach Borst. Clever dude.
Bud Light – ‘Here We Go’ Rescue Dog
Bud Light’s ad this year features a dog that is literally every man’s best friend. It’s funny, entertaining and it’s promoting a good cause, For every ‘like’ Weego receives, Bud Light will donate $1 (up to $250,000) to Tony La Russa’s Animal Rescue Foundation, ARF. Go here.
Pepsi – King’s Court
Sir Elton John and The X Factor winner, Melanie Amaro, face off in an epic, medieval music showdown. This is ridiculous in so many ways, good and bad and check out the Flavor Flav cameo…ridiculous.
Sketchers – Mr Quiggly
A dog, with shoes on, winning a race. Win!
Acura – Transactions
Again, nothing about the features of the car, but…Seinfeld makes this ad into a masterpiece. With cameos from the Soup Nazi and Jay Leno, Acura makes their point very nicely.
Doritos – Man’s Best Friend
Another dog commercial. But this one, contrary to the title, isn’t his owner’s best friend. Check out this dog own his owner.
Chevy Silverado – Apocalypse
With speculation that the world is coming to an end this year we thought that Chevy hit the nail on the head with this diamond of an ad. If the world was really ending, then yes, the Chevy Silverado is our car of choice. The blatant Ford rivalry dig makes this ad one of the best of the bunch.
Audi – Vampire Party
We can’t really figure out the benefits of this new feature on the Audi, but the ad features vampires spontaneously combusting, so we enjoyed watching it.
Toyota Camry – It’s Reinvented!
Dunno if anyone would really want a cop giving them a massage, but pizza curtains…hell yes. Well done Toyota, well done.
Kia – Drive the Dream
Adriana Lima, Chuck Liddell and Motley Crue feature in this ad for Kia. The first part is better than the end and although it’s kind of been done before, we couldn’t resist showing you guys how friggin’ haggard Tommy Lee is looking.