Victory Journal Issue 4 "The Greatest" feat. Muhammad Ali by Thomas Hoepker
Doubleday & Cartwright will debut the fourth edition of their award-winning independent publication Victory Journal — “The Greatest” — with an exclusive launch party hosted by Saatchi & Saatchi at the global advertising agency’s downtown Manhattan headquarters on October 9th. Saatchi & Saatchi will also host a weeklong exhibition of photographs in the agency’s exclusive gallery space through October 15th.
The cover of Victory Journal “The Greatest” features an iconic photo of Muhammad Ali by Thomas Hoepker. A trilogy of features in the issue portray and pay tribute to the boxer widely acknowledged as “The Greatest of All Time.” The Invisible Man features a Victory Journal exclusive interview and pictorial spread with photo journalist Thomas Hoepker about his time spent covering Muhammad Ali in the 1960’s and 1970’s. Float Like a Butterfly is a re-interpretation of Flip Schulke’s iconic photo shoot of a young Cassius Clay training in a Miami swimming pool, shot by acclaimed photographer Chadwick Tyler and featuring fashion model Elsa Hosk standing in for the legendary boxer. The centerpiece of Doubleday & Cartwright’s latest release is The Marvelous Mouth by celebrated American author Tom Wolfe. The article, first published in the October 1963 issue of Esquire, is accompanied by new illustrations produced by longtime Victory collaborator Mickey Duzyj.
Each of the eight meticulously produced and curated features in Victory Journal, regardless of whether they cover Muhammad Ali, are permeated by the central concept of “greatness.” The Factory centers around an interview with Jorge Raffo, program director for the Club Atlético Boca Juniors Youth Football Academy, a proving ground for Argentina’s finest soccer players vying for their shot at the pros and oftentimes their only chance at bettering their lives. A Tokyo Lunch examines the pursuit of greatness on a more pedestrian level, portraying Tokyo salary men surreptitiously spending their lunch hours taking cuts at the high-tech batting cages of the Jingu Batting Dome.
With large newspaper style pages and long form articles, Victory Journal stays true to its sporting roots with this release and produces something that is both artistically and culturally relevant as well as vintage, and completely unique.
“This issue combines classic and original work in a really interesting way,” says Chris Isenberg, partner at Doubleday & Cartwright and Victory’s editor. “Having Mickey Duzyj create new illustrations for Tom Wolfe’s iconic story about Cassius Clay, and Chris Anderson add a portrait of his fellow Magnum photographer Thomas Hoepker to introduce Hoepker’s amazing portfolio of Ali photos—these are the kinds of stories we’ve dreamed of running and our large format gives them the room and presence they deserve.”
To kick off the New York release of Victory Journal, Issue Four, Saatchi & Saatchi will host a launch event, open to the public on October 9th, 2012. The event will feature mural sized prints of 17 photos and illustrations selected from each of the four issues of Victory Journal. The artwork will remain on display at Saatchi & Saatchi from Oct 9th – 15th. Visitors are welcome to view the exhibit at no charge.