H&M for "Brick Lane Bikes" Collection

By - Tuesday, December 4th, 2012

The “H&M for Brick Lane Bikes” is a men’s collection combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M’s Conscious work. The video is filmed at the Brick Lane Bikes shop in East London. You meet Feya Buchwald, Founder of BLB; Chris Christodolo, Creative Designer BLB; and Petter Klusell, Designer H&M. They talk about the H&M collection which will be launched on March 7, 2013 worldwide.

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