The English creative agency Monorex recently partnered with High Rise Murals as their in-house art team. To celebrate the marriage, they partnered with street artist Insa to paint a massive mural in Birmingham on the facade of the legendary Custard Factory which features affordable studios and is home to over 500 artists. Requiring a 60-foot scissor-lift, 60 buckets of black and white paint, and a day and a half of hard work this time-lapse video captures this larger than life mural coming together.
Here’s what the Custard Factory had to say:
“After 20 years the Custard Factory managed to catch up with INSA, one of the most influential and mysterious artists of the 21st century. We are proud to say INSAs love of street art began at the Custard Factory and to mark this occasion we have the most fantastic new art addition donning our walls.
“20 years ago INSA found the love of Graffiti and street art at a Graffiti Bastards event at The Custard Factory. Since then an artist has developed not only in street art but also in sculpture having works exhibited in London, New York and LA, along with street wall art in Hong Kong and Tokyo. The latest work to be recognized being the elephant dung high heals at Tate Britain and Sweden’s ICE hotel.
“In conjunction with High Rise Murals, an innovative outdoor media company who are bringing back sign painting to its former glory, INSAs most recent work of the iconic high heel image has excitedly donned the walls of the Custard Factory. After sitting with INSA the story unfolds with these iconic heels representing individuality, fashion, money, sexuality, dominance, submission, fetishism and consumerism.
We are extremely proud of INSAs progress and creativity since our Graffiti Bastard event 20 years ago and wish INSAs collaboration with High Rise the best with their plans in Russia and Australia.”