Video: KR X The Gatorade Fierce Collective

By - Tuesday, April 22nd, 2014

In an unusual pairing, KR and Krink have teamed up with Gatorade as part of its Fierce Collective, “where sport and art collide.” It is an odd idea, as the two usually exist in very separate realms, but it has produced some interesting results. Along with KR, Gatorade also teamed up with UR New York to create their own electrolyte-enhanced piece. If nothing else it is an interesting marketing campaign, and a chance for a few writers to get paid for what they do. Check out both videos plus many more at The Gatorade Fierce Collective.

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