Yasiin "Mos Def" Bey vs. Neils "Shoe" Meulman for Louis Vuitton

By - Monday, July 30th, 2012

Step into the ring with Yasiin “Mos Def” Bey as he recites some of Muhammed Ali’s greatest words while Niels “Shoe” Meulman calligraffitis onto the canvas below in these two videos directed by Stuart McIntyre for Louis Vuitton. Muhammed Ali is the newest face of Louis Vuitton’s ongoing Core Values campaign. In the Core Values advertising campaign, role models like Muhammed Ali, Bono and his wife, and Angelina Jolie replace typical supermodels in their advertisements. But it’s especially cool to see Shoe make a special appearance doing what he does best.

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