Video: The Story Behind the South African Streetwear Brand Head Honcho

By - Wednesday, June 20th, 2012

This short documentary focuses on Nick Kaoma, the main man behind the South African streetwear brand Head Honcho. This video is part of the Belief of the Hero series by Play Energy Drink (based in South Africa) featuring “the success stories of the few who play outside the ordinary.” Kaoma talks about his failed first attempt at launching his label and his fears of not having a formal education to fall back on and how he taught himself about the fashion industry and ultimately persevered to create a label that he feels stands for something and speaks for his community.

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