Volvo Street Art

By - Tuesday, March 29th, 2011

{image-1} Street art? So part of Volvos new way to promote its latest model S60 is to commission 10 street artists to paint a car across 5 days. Though Scion was among the first of the car companies to use street art as a marketing tool, it was obvious to just about everyone that they wouldn’t be the last. Hopefully as we see more and more companies adopt this sort of strategy, they’ll have the integrity to do their homework and execute a plan and pull together partners that have integrity. We won’t hold our breath. To he companies paying attention, hit us up and we’ll make sure you do it properly.

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